Monday, April 30, 2012
Kickstarter
All over the news today is the story of the Pebble watch. Five guys have created a watch which links to
your phone (iPhone or Android) so you can not only tell time on your wrist, but
see who is calling, use your apps, check where you are, I am not sure all. What is amazing is how they have generated
this buzz and almost instantly created a successful product. They used a website called Kickstarter.
Kickstarter allows people to raise money over the
internet. Opened in April 2009, the website
primarily caters to creative undertakings, often involving performing art. When you sign up you set a goal, how much money
you will need and how long you collect the funds (up to 60 days). I assume you have to give a detailed
description and videos are probably recommended if not required. One the project deadline is reached if the target
amount has been raised the money is collected, however any project that falls
short, even by a dollar, gets nothing.
According to their website more than 20,000 projects have been funded. Kickstarter is not an altruistic
venture. They collect five percent and the
pledgers’ credit cards are charged an
additional amount by Amazon which processes the transactions.
I think this is a very cool idea. I had heard of Kickstarter before. Meg knows people in the dance community who
have used it to raise funds for performances.
It is a pretty ingenuous idea, and a great way to not only raise money
but to raise the profile of the project.
The Pebble people had an original goal of $100,000; they have raised
over $7 million. Amazing. Each pledge is actually a watch purchase. For additional pledges you can get multiples
of the watches and become a distributor.
It looks like those who jumped on this early will make some serious
money. Wow.
There are lots of interesting projects on Kickstarter. Today’s featured product is from Brine andDine, apparently makers of “accessible, vegan, fermented foods.” They have created designer sauerkraut and
need $6500 to market the stuff. They are
getting close, having collected pledges of $5259 with 13 days to go. For $15 you get a jar of the stuff (compared
to about $3.50 for sauerkraut at the grocery store). If you love sauerkraut on your brat, you
might want to contribute. (Add $15 for
shipping if outside the New York metro area.)
Some company called Flint and Tender is making mens’
underwear. Not just any underwear, quality underwear made in America. They wanted $30,000, they have raised
$130,000. Now I am not in need of better
quality underwear, especially a $12 a pair, but if you want to support
American-made products you might want to contribute.
Some people are amazingly creative. Two photographers have raised almost $15,000
to travel around America for three months, take pictures, make postcards and
send them to their backers. Shoot. This
is genius. I drove from Denver to Connecticut and all I got were some t-shirts
I paid for, and a huge credit card bill for the hotels I stayed at.
Book authors are on here trying to raise money to publish
their books. Maybe I should try to
collect some money to have Their Own War professionally edited and
published. Heck it is just as good a
book as some of the stuff in the stores.
There is a simple attachment for the iPad which makes the
sound clearer; the transformation of an abandoned amusement park in East
Germany, posters with deep philosophical quotes from people like Socrates and
Nietzche (or intellectual bullshit if you prefer); and a bra with pockets (I
have no idea how you would secure items out of the pockets and still retain
your dignity, but if you have a need for this sort of thing pledge $30 or more,
they have already reached their goal so you can be assured of being the first
in your neighborhood to carry important items in a personal place). You can support a movie about dust or a book
about wrestling statistics (which has already raised five times its goal, go
figure).
The more I view this website the more I think I need to get on
this thing. I have lots of ideas about
things I could do with some money.
Seriously. Gotta go, lots of deep
thinking to do.
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